This is a resource I created as part of the preparation for the interactive oral on Communication and Media, but it could also be used in the new curriculum as part of Social Organisation/Human ingenuity, and could be used to prepare leaflet exercises etc. instead or just enhance reading comprehension. It has a clear ToK link, but this resource is more designed for advanced HL students, as the text is quite long.
The types of advertising techniques are loosely adapted from an internet source.
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I shared it with a colleague of mine and he loved it
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