Teaching ANALYSIS and Evaluation in business context using boston matrix example

I created this resource as the first session of my principles of marketing (level 3) class. It was a 6 hour session. This resource includes a detailed presentation and worksheet activity. By the end of this session most learners will be able to: Define marketing and the marketing process Outline the basic history of marketing Describe: customer needs, wants and demand Link marketing to building customer relationships and branding List characteristics of an example of an effective marketing campaign

Through this resource; By the end of the session all learners will be able to:  Describe what is marketing strategy and how market analyses and risk analysis informs the development of a marketing strategy  Explain how to present a marketing strategy including aims, objectives, actions, accountabilities, resources, budgets and forecasts  Describe how to forecast sales  Explain the importance of ENGAGING STAKEHOLDERS in the development of a marketing strategy  Explain the significance of customer loyalty to the achievement of marketing objectives and strategy This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, activity ideas, discussions and notes for the teacher to keep in

Through this resource; By the end of the session all learners will be able to: a) Understand the employment rights and responsibilities of the employee and employer and their purpose b) Identify the main points of contracts of employment and their purpose c) Outline the main points of legislation affecting employers and employees and their purpose d) Identify where to find information on employment rights and responsibilities both internally and externally e) Explain the purpose and functions of representative bodies that support employees f) Explain employer and employee responsibilities for equality and diversity in a business environment g) Explain the benefits of making sure equality and diversity procedures are followed in a business environment h) Explain employer and employee responsibilities for health, safety and security in a business environment i) Explain the purpose of following health, safety and security procedures in a business environment By the end of this session some learners will be able to: A. Establish a link between understanding responsibilities as the first step towards managing ones own work effectively for career progression. This resource contains material for a 5 hour lesson. It contains activities, videos, discussions, case study and notes for the teacher to keep in mind

Through this resource; By the end of the session all learners will be able to:  Understand importance of segmenting a market  Identify the main segmentation bases used in marketing  Differentiate between market segments and customer classification  Identify and evaluate profitable and stable market sectors  Define the motivators and inhibitors that influence customer behaviour  Understand how CRM helps organisations to increase retention of profitable customers By the end of the session some learners will be able to make the link between segmentation and developing the overall marketing strategy. This resource contains material for a 5 hour lesson. It contains activities, illustrations, activity ideas, discussions, case study and notes for the teacher to keep in mind

Through this resource; By the end of the session all learners will be able to:  Understand the economic, buyer’s Behavioural and Cultural factors that have to be taken into account when developing a marketing strategy  Identifying market opportunities through Ansoff tool and potential threats through interesting worksheet  Effect of competitor and potential competitor activity on sales through Porters model  Explain basis how to exploit new market opportunities As an extension this resource, some learners can be further challenged to make the link between assessing market opportunities and developing the overall marketing strategy. This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, videos to support application of concepts, activity ideas, discussions, worksheets and notes for the teacher to keep in mind

Through this resource; By the end of the session all learners will be able to: Understand how to manage their own work effectively: 1. Explain the reasons for and ways of planning and prioritising your own work 2. Describe methods for dealing with pressure Understand how to evaluate and improve their own performance in a business environment (This resource contains material for a 5 hour lesson. It contains activities, what if scenarios, discussions and notes for the teacher to keep in mind)

Describe the role of Human Resource Management (HRM). Identify the types of recruitment Discuss processes involved in recruitment Examine the difference between a job description and personal specification. Define shortlisting. Define induction Evaluate the benefits to business of training its workforce. Identify the difference between on-the-job and off-the-job training. Discuss the role of Advice guidance in the work place.

Learners will be introduced to the main internal and external stakeholders of business; their objectives, and how they influence or are influenced by business activities. This bundle includes a powerpoint with case study and worksheet for students to apply their knowledge