Understanding how to develop a marketing strategy including a marketing plan

Through this resource; By the end of the session all learners will be able to:
 Describe what is marketing strategy and how market analyses and risk analysis informs the development of a marketing strategy
 Explain how to present a marketing strategy including aims, objectives, actions, accountabilities, resources, budgets and forecasts
 Describe how to forecast sales
 Explain the importance of ENGAGING STAKEHOLDERS in the development of a marketing strategy
 Explain the significance of customer loyalty to the achievement of marketing objectives and strategy

This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, activity ideas, discussions and notes for the teacher to keep in