Build your own brand - project three

Imagine that you have been commissioned to produce a name, logo and brand profile for a new international festival of friendship. The festival will be a week-long event incorporating music, theatre and talks by authors and personalities. This project will take you through some important aspects of branding and help you complete your tasks along the way. Use the London 2012 brand as inspiration and get started! How logos create a strong visual character for a brand Be inspired–by the colours, images and fonts of the London 2012 brand. Read about how they were created and what they stand for. Go! Project 3 – use the worksheet to analyse a variety of logos and consider how they make an impact visually. Explore colour, font and style.