‘I Shop Smartly’ presents the main advertising techniques as a mnemonic that can be learnt. ‘If Seal Puppies Shop Smartly, Do You?’ is more detailed, and you might just want to select from this sheet in your own way. Pupils could pick the techniques they tend to forget & make up their own mnemonic! The last page of this has ideas for written work. One way to teach the idea of target audience is to get pupils to design adverts for different year groups. They are so close to the distinctions between Years 7, 8 and 9 that their observations on concerns and language can be very sharp and funny!
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