Author tips for promoting your resources on Facebook

Chris Birrell
01st December 2017
Author tips for promoting your resources on Facebook


Keen to promote your resources on Facebook but not sure where to start or how to improve your engagement? Find out key tips and tricks in the first of our series of social media blog posts.

In this post, we’re focusing on Facebook tips and featuring three Tes teacher-authors who’ve created their own branded Facebook business pages. These authors fill their pages with engaging, teacher-friendly content and promote their resources in a positive way.

We’re going to pick one key thing we love about each Facebook page and showcase some of our favourite posts as well. Each author has also provided their “top Facebook tip for authors” - every single one a brilliant insight! Then we’ll round it off with our three recommendations for how you can best manage your own Facebook page.

By seeing how much these great authors get out of the time and effort they invest in Facebook, we hope you’ll feel confident and inspired to get active on social media too!


Tes author: The Future Teacher Foundation



The first thing that strikes anyone visiting the Future Teacher Foundation’s (TFTF) Facebook page is the diverse range of teacher-friendly primary content that they share on a regular basis. You can see that they want to inspire and help primary teachers, one example is a fun video they created for new primary teachers:


They also share popular primary crafting videos:

That’s why we love the TFTF page. They care about putting out great content that is shareable, fun and useful - for teachers. So when they do occasionally talk about their own resources, like in this post below, teachers tend to engage (with likes, comments, shares and views) with them, thanks to all the other helpful content they’ve been sharing and because they’re not being bombarded with sales-focused posts:

TFTF’s top Facebook tip for authors

Create or share original, interesting and high quality content that helps to give your brand a unique identity by promoting your values and opinions as an educator, and a resource creator. By doing this you give your brand a sense of personality and help teachers to understand what is important to you, and if it resonates with them, then they are more likely to interact with, and respond to, your posts and go on to explore your resources.


Tes author: Funky Phonics

The fantastic thing about the Funky Phonics Facebook page is the engaging styling and branding of this EYFS and primary-focused page. Louise, who runs it, has created some bright, primary-friendly branding to show she’s all about teaching phonics to younger learners. She’s an early adopter as well, displaying a captivating video as the ‘cover video’ at the top of her page:


Straight away, you’re engaged by the phonics story being told by Louise through her well-designed page and post images. Louise is also a master at making her resource's images jump off the page with bright colouring and the primary-style design she uses. She also tactfully uses the Tes official author badges (as seen on the bottom left of the next post image below).

All of her resource images are bright, beautiful and welcoming. Plus she has the very smart visual approach of occasionally mixing in ‘real life’ shots of her resources being used in the classroom. This is a brilliant way of helping teachers visualise how they can use the resources in their own setting - like this great set of images do:


A lot of time has obviously been spent making images look as inviting as possible. We want to download her resources, try them out and learn more about what other great resources we’ll discover inside her Tes store!


As a result, there’s always a healthy level of engagement with her own resources posts on the FunkyPhonics page, even though she posts about her own resources fairly regularly. They just look so good!

Funky Phonics' top Facebook tip for authors
Find out what resources teachers actually want by being active in different teacher groups on Facebook. I then show them through a photograph of how they can use the resource and what it looks like in action.


Tes Author: KS2History 

The final author we’re featuring doing great things on their Facebook page is Ks2History. Alison, the primary teacher behind the page, does a brilliant job of sharing content to help other teachers, as well as talking about her own resources. When she does promote her own resources, she does it in an engaging way and uses great photos and other smart techniques like text overlays on images - which helps attract more shares and likes.



Alison gets consistently good engagement per post on her page and we like that she is so responsive, getting back to any questions or comments quickly and engaging with her audience. We get a real sense that she is passionate about her main area of primary history. But she never takes her history too seriously and she’ll happily share fun posts like this alongside more practical teaching resources posts:

But what we love most about her page is that she’s so clear about her ‘Ks2History’ primary specialism – it's refreshing to see someone being known for a specific area of primary teaching. It sets expectations for the kinds of resources she will focus on. Another point about the KS2 History page is that, similar to Funky Phonics, the resource images shared are always professional-looking, drawing us in and making us want to check them out:

Ks2History’s top Facebook tip for authors
“Facebook is a great way to engage with the people who use your resources. Asking questions, taking polls and replying to comments will really help to make a connection with your followers, increase engagement on your page and gain a better understanding of what your resource buyers need. You can also engage with other Tes authors to find tips and advice as well as promoting each other’s quality resources.”

Three key Tes tips for authors

  • Set up a Facebook Business page as opposed to a Facebook profile - it gives you more flexibility as an author and allows you to build up likes for your page like a professional brand or business, run ads and track page stats amongst numerous other benefits.
  • Use the 80:20 rule when sharing content. Aim for 80% of fun, interesting, useful content for teachers and then 20% about your new uploads, and your resource offers. You need to earn the right to talk about your products.
  • Vary the visual content you share. Video content is more shareable generally and Facebook gives it greater prominence so make slideshows of images and create simple videos to really engage your audience.


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