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SEO best practice advice for resources

Advice on search engine optimisation (SEO). When uploading your resources, make sure that your titles and descriptions are worded to ensure that they can be discovered more easily through search engines.

SEO Search Engine Optimisation titles and descriptions

With our simple guide to SEO best practice, you can make sure that your resources are ready to be easily found by other teachers.

Search-engine optimised content can make a big difference to your sales and downloads. We share some advice on how to write SEO-friendly resource titles and descriptions when uploading your resources.

SEO best practice for authors

Resource title

  • When titling your resource, think about what someone looking for the resource would be searching for.
  • Keep your title concise (keep it between 25-30 characters with spaces if possible) – resource description pages that rank the highest tend to have more concise titles.
  • Include any key words or phrases right at the start of the title.
  • If you think the year or phase is important then include them, but after the key descriptive words/phrases.


Resource description

  • The first 300 characters (including spaces) should clearly describe what the resource is about, elaborating on the title.
  • Don’t stuff your description full of your chosen keyword, two or three mentions is enough.
  • In the rest of the description include a sentence that explains the subject matter of the resource, and how it will help learning. For example, if your resource is a 3D shapes worksheet, explain briefly what a 3D shape is and how your resource will help students be able to identify them.


Images and PDFs

  • Include the name of your resource in the file name of both your resource and the accompanying image.


Example resource title and description


3D shapes worksheet



This worksheet is designed to help year 4 pupils learn more about 3D shapes, such as cubes, cuboids, spheres, cylinders etc. The exercise is suitable for all abilities and will help children identify each shape and should take around 30 minutes to complete.

3D shapes are shapes with three sides; faces, edges and vertices. In this worksheet children will have to identify different shapes from within a range of different scenes. I’ve used this exercise with both year 3 and year 4 students, and you can make the exercise more interesting by asking them to colour in the shapes.