docx, 15.18 KB
docx, 15.18 KB
ppt, 18.97 MB
ppt, 18.97 MB
docx, 17.22 KB
docx, 17.22 KB
docx, 333.08 KB
docx, 333.08 KB
These ready-to-teach lessons teach students key advertising and media terminology and include lessons on how to analyse adverts, features of advertising and persuasive language. Students also explore the connotations of colour in advertising, and are required to create their own advert using the concepts and features they have explored (checklist included - this can also be used to peer-assess adverts created).
Originally used with HA Year 9 students. The shock advertising lessons demonstrate the extreme methods advertisers will go to, and demonstrate other uses of advertising in the world today (e.g. charities/raising awareness of key issues). Students are encouraged to be creative as well as to think maturely and to discuss the effects/purpose of the adverts. Debate on whether advertising like this should be banned, or whether it hinders freedom of speech stretches most able.

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