Marketing a product

Promoting a product to a particular target user group

This marketing lesson revolves around designing, branding, and marketing a new Nintendo Wii product.

Students will be tasked with promoting a product to a particular user group, honing in on teamwork, creativity, and entrepreneurial skills. Make your pitch’ will provide students with an opportunity to explore and understand their chosen user group in detail through the analysis of a series of audio pitches.

This is one of a set of resources developed to aid the class teaching of the secondary national curriculum, particularly KS3. It has been designed to support the delivery of key topics within design and technology (DT).

Activity: Promoting a product to a particular target user group
The activity consists of defining what a pitch is and analysing three radio adverts (pitches) attached in the Audio Radio Pitch (Presentation). The class will identify the unique selling point of the product, the specific user group targeted, and whether they believe the advert is successful, giving reasons for their opinion. Before proceeding to slide 3 of presentation, students will be asked, “What makes an effective pitch?” They will compile a list based on their evaluations of the three radio audio clips. Slide 2 will then be shown for comparison.

The engineering context
From designing a new video game console or inventing an innovative piece of tech, this activity will show students how understanding user needs and preferences is crucial in creating products that people want to buy. This lesson will also highlight the importance of effective communication in the form of product pitches.

Suggested learning outcomes
By the end of this lesson, students should be able to explain why it is crucial to understand what a user wants when designing and marketing a product. They should also be able to define what a ‘pitch’ is and design a ‘pitch’ aimed at a specific user group or client. This understanding will empower them not only to create effective marketing strategies but also to appreciate the importance of user-focused design in product development.

Download our activity sheet for free!

The activity sheet includes teachers’ notes, useful web links, and links (where appropriate) to the national curriculum in each of the four devolved nations; England, Northern Ireland, Scotland and Wales.

All activity sheets and supporting resources are free to download (including the video), and all the documents are fully editable, so you can tailor them to your class’s and your schools’ needs.

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