Complete 2 weeks lessons on the marketing mix in the travel and tourism industry. Relevant for level 3 learners. This includes:
- Starter activity - marketing terminology/jargon
- Theory on the 7P’s - with tasks relating to travel organisations for each of the 7P’s
- Theory on the AIDA model - with leaflet creation task
- Group activity - creating a new product for a travel organisation and relating the 7P’s.
- Pleanary - Q&A
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£4.00