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A selection of picture-based hand-outs which can be used for either revision or an introduction to types of language and rhetoric such as tone and style, opinion and bias, exaggeration and inference.
The sheets compare the ways in which layout and presentation can direct the marketing product to catch the attention of specific demographics. The presentation also warns of the impact of grammatical errors and poor punctuation by highlighting real-life examples displayed in advertisements of houses by various estate agents. There is an exercise in reading between the lines which asks the students to interpret common examples of estate agent language together with suggested answers.
Suitable for older students studying GCSE English or adults on the Level 1/2 Functional Skills English courses.

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