1 – Business activity and influences on business This section covers the various objectives of a business, changing business environments and the criteria for judging success. The focus is on the importance of having clear business objectives and how the business environment provides opportunities for, and imposes constraints on, the pursuit of these objectives.

Section 1: - Business and the environment in which it operates Chapter 1 - 14

Did you know?

Topic 4.4_Communicating via the Web

Topic 4.3_ Business Communication Tools

Topic 4.2_Communication with Stakeholders

Edexcel GCSE Unit 4 - Business Communication

This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.

Business marketing Key stage 3 activity

Business Objectives Entrepreneurs Finance Cash flow Business Plan

Demand & Supply Interest Rates Exchange Rates Business Cycle Stakeholders

Customer Focus Marketing Mix Limited Liability Tax Issues Customer Satisfaction Motivating Staff

What is enterprise? Thinking Creatively Questions to be asked Invention and Innovation Taking a calculated risk Important enterprise skills

Businesses Understanding Customer Needs Market Mapping Competition Added Value Franchise