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The language of advertisements is packed with different persuasive techniques and appeals. All your student can learn and practice how persuasive language is used in a real-world setting in this easy-to-use, no-prep project.

The project focuses on analyzing persuasive techniques and appeals in infomercials or other kinds of advertisements. It’s designed in such a way that every student, regardless of their level of knowledge can show his/her full potential and participate actively. The infomercials add an element of engagement an fun that will engage even the most reluctant of learners.

The project can be used for assessment or as an exercise aimed at helping students practice analyzing the use of persuasive language in advertisements.

This bundle includes:

  • A guide that provides all the preparation you need for this
    project
  • A detailed advertisement analysis graphic organizer
  • A ready-made curated YouTube playlist of carefully selected
    infomercials chock-full of different persuasive techniques for
    students to analyze
  • A student sign-up table
  • A grading rubric
  • An extension activity idea – student-created infographics that
    present their learning in a visual way

Find me on YouTube: youtube.com/englilearn

If you have any questions or comments, please don’t hesitate to ask!

Get this resource as part of a bundle and save up to 21%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

Persuasive writing bundle

This big new persuasive writing bundle includes six excellent resources to help your students understand persuasive writing and using different rhetorical techniques and appeals and apply that knowledge in real life: Persuasive techniques presentation Persuasive techniques posters Advertisement analysis project Persuasive letter worksheets (digital and printable) Speech analysis stations: Frederick Douglass 4th July speech Guided article analysis stations The bundle includes: * a 38-slide presentation with detailed teacher's notes an engaging interactive Kaboom! game with 60 revision questions * 12 posters with definitions, examples and effects of different persuasive techniques * a motivating advertisement analysis project that helps student understand how persuasion works in real life * detailed ready-to-go printable and digital worksheets for analyzing a persuasive letter * a ready-made stations activity for analysing Frederick dogulss 'What to the American Slave is 4th July' speech * a ready-made stations activity for article analysis _________________________________________________________________ PERSUASIVE TECHNIQUES PRESENTATION This fully editable 38-slide presentation offers an in-depth look into the most commonly used rhetorical devices, including: alliteration, anecdote, rhetorical questions, imperative, personal pronouns, exaggeration/hyperbole, facts, opinions, repetition, emotive language, statistics and triplets/list of three. The presentation contains information about the definition, examples and effects of every technique. This helps students understand: what the technique is how it's used in everyday speech and literature and how it helps persuade the reader to agree with the author The pack also includes 8 pages of detailed teacher's notes. _________________________________________________________________ PERSUASIVE TECHNIQUES POSTERS All 12 beautiful and informative posters include the definition of the technique, several examples (from everyday speech and literature) and the possible effects the use of the technique has on the reader (how it helps persuade the reader). The posters are an excellent visual reminder that helps students review and revise the key elements of persuasive writing. _________________________________________________________________ ADVERTISEMENT ANALYSIS PROJECT This exciting infomercial analysis project helps students apply their persuasive analysis skills by analyzing infomercials featuring well-known celebrities and familiar products. The project includes: - a step-by-step guide - a detailed graphic organizer for guided analysis - a curated YouTube playlist with 14 carefully-chosen infomercials - a grading rubric _________________________________________________________________ PERSUASIVE LETTER ANALYSIS WORKSHEETS With these worksheets, students analyze how writers adapt their letters to their target audience and how they use persuasive appeals and techniques. The lesson includes: an original persuasive letter a set of worksheets for analyzing appealing to target audience, use of persuasive appeals and use of persuasive techniques (print and digital versions) teacher instructions detailed answer keys (print and digital versions) _________________________________________________________________ A FREE BONUS: My original videos on persuasive techniques: [Persuasive techniques playlist](https://www.youtube.com/playlist?list=PLVQ-Rk3tL3n46D4ahlaVvRTEGA_TjKXk6) Each video contains the definition, examples from everyday life and famous persuasive texts and effects the technique has on the readers. Excellent as exam-prep or simple revision. For more videos focusing on reading and writing skills and exam prep, subscribe to my [YouTube](https://www.youtube.com/channel/UCPnKRlwCrH_DdoTomgPjFfw) channel. If you like this bundle, please leave a review!

£13.00

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