A comprehensive 16 page revision booklet for the Audience & Institutions topic for the AS exam. We use the magazine industry and we specifically focus on Hearst / Natmags / Cosmopolitan although a lot of this could be adapted for other companies. It includes sections about thedecline of the magazine industry, influence of technology, convergency, synergy, horizontal and vertical integration, marketing to a specific audience etc Includes lots of real life examples and links to online resources and info pages.
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Although I do not use these two magazines there is still some interesting info I have been able to use from this resource!
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