Junior Cycle English: Media Campaigns Unit

This half-termly unit is based on the idea of a media campaign with a focus on healthy living. It seeks to develop a range of skills including discussing and presenting, exploring and responding to a range of texts including advertising posters and a feature article as well as writing both analytically and creatively. It is ideal for a First Year English class but could equally be used for a Second Year class depending on ability. A very well-presented teaching PPT is included as well as a set of detailed teacher’s notes and all seven students resources in both word and pdf formats.

Junior Cycle Learning Outcomes include:
Oral Language

1. Know and use the conventions of oral language interaction, in a variety of contexts, including class groups, for a range of purposes.
2. Deliver a short oral text, using appropriate language, style and visual content
   for specific audiences and chosen purposes.
   Reading
3. Use a wide range of reading comprehension strategies appropriate to
   texts, including digital texts.
4. Read their texts to understand and appreciate language enrichment by examining an author’s choice of words, vocabulary, language patterns, and images.
   Writing
5. Write for a variety of purposes, for example to analyse, engage, inform, explain and persuade.
6. Write competently in a range of text forms, specifically a blog, using appropriate vocabulary and tone.