THIS PRESENTATION IS INTENDED TO BE USED OVER A NUMBER OF LESSONS
Presentation on the 4Ps of the Marketing Mix
Sections include:
Product
Product Life Cycle
Broadening the Product Portfolio
Extending the Product Life Cycle
Price
Pricing strategies
Place
Distribution channels
Promotion
Functions of promotion
AIDA
Message and Medium
Promotional Mix
Influences on choice
Market segmentation
B2B B2C
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great and thanks
excellent
Great thank you - saved me a lot of time
Fantastic - thanks. Just needs some updating of the products. EG PS3 to PS4
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