A Powerpoint taking students through what makes a good advertisement step by step. This uses a resource from wikihow and various print and film adverts. I have also included some resources available on the web from D and AD (Design and Art Direction is a British educational charity which exists to promote excellence in design and advertising. ) At the end, there is also a link that includes some radio ads. I have used this with an adult marketing employee who I do some work with as a home tutor. Alongside this PPT, I give the student lots of examples of print ads so that we can look at the various points mentioned in the PPT, and we also look at materials she produces at work to see how we can improve them. I hope you find it useful. This could be used at any stage from KS3 upwards.
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I really like the layout of this resource. I plan to use it as part of an analysis task too. Reverse planning.
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