This full lesson, with supporting handouts, covers C1 of Unit 1; Exploring Business. Areas covered; Political factors Economic factors Social factors Technological factors Legal factors Environmental factors This lesson has several group activities and class discussions, concluding with a case study in which learners must apply a PESTLE analysis to a small business.

This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include; What is digital marketing? Digital marketing and objectives Digital marketing as an extension of the marketing/promotional mix Current trends in digital marketing Targeting specific market segments Development of customer databases Lead generation The lesson contains several tasks and links to external media to engage learners and to bring theory to life. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas; The role and purpose of marketing Marketing aims and objectives Activities Knowledge/Skills/Behaviour linked to Unit 2 Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with supporting activity, covers B1 of Unit 1: Exploring Business. Topics include; Different types of structure Functional areas of business Large scale group activity (see notes below for delivery guidance) *Task: nominate a learner for each of the given roles. Stand them at the front of the class holding their role name. Read out each problem and ask the class which area of the business you would report to, discuss each answer. I have included a link to a free resource below that has been created by a fellow TES author. This resource is fantastic and compliments my resource well. Images removed for copywrite reasons, you will need to add your own images e.g. business logos. I do not own the resource below and it is not a part of this paid resource that I am offering. https://www.tes.com/teaching-resource/organisational-structure-6259487

This full lesson includes a large role play task followed by an extensive individual appraisal of performance and skills relating to; Performance as a candidate and an interviewer Communication skills Observation skills Employability skills

This full lesson covers the following areas of Learning Aim A: Internal factors External factors (PESTLE) Ethical considerations The lesson contains tasks, videos and graphics to engage learners. The lesson is focused around developing knowledge, skills and behaviour. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This practice exam scenario is to be used to prepare learners for the Unit 7: Business Decision Making exam. The scenario centers around a new Streaming service and learners must analyse two options for growth, taking into account key market and financial information. Suggested time alloted for activity: 3 hours.

This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes; • Reports, tables, graphs. • Presentation of conclusions and recommendations. • Awareness of audience type Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 Building Customer Relationships for BTEC Level 3 Business Unit 14: Investigating Customer Service, including; Enhanced reputation of the business Repeat business Customer confidence in the business Job satisfaction of employees

This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes; Limitations of the research: o sufficiency o accuracy o bias o subjectivity o reliability of sample. Recommend improvements to the process. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers the following areas of Learning Aim D: Perfect competition Imperfect competition Features of market structures (number of firms, freedom of entry and nature of product) Group activity and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers E1 of Learning AIm E for Unit 1: Exploring Business. Areas covered include; Innovation (including; creative process, exploiting new ideas and increasing efficiency) Enterprise (Lateral, Blue Sky thinking, intuition, serendipity, chance) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This 22 slide PowerPoint and supporting handout covers A1 of Learning Aim A for Unit 1: Exploring Business. This session covers; Ownership structures and types of liability Purpose of businesses Sectors Size of business Reasons for success Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B.1 - Features of Financial Institutions for Unit 3: Personal and Business Finance. The lesson contains links to external media and activities to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion documents, covers The Marketing Campaign for Learning Aim C for Unit 2: Developing a Marketing Campaign. The lesson covers; Gantt Charts Marketing Message Selecting an appropriate marketing mix Selecting appropriate media Campaign budget Timelines Evaluation of the campaign Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B.3 of Learning Aim B of Unit 3: Personal and Business Finance. The lesson covers; Financial Conduct Authority Financial Ombudsmen Service Financial Services Compensation Scheme Legislation – Consumer Credit A group research task which includes Peer assessment and presentation skills. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This whole lesson with supporting Action Plan template covers C2 of Unit 8: Recruitment and Selection Process. Please note, this lesson is a continuation of the work completed by learners in previous lessons, which are also available in my TES store. I recommend purchasing this resource as a bundle or alongside Learning Aim B and C resources. This lesson includes several evaluative tasks, including a SWOT analysis and Action Plan. This lesson acts as a summary of the entire unit and previous activities, ensuring your learners are fully prepared to complete Assignment 2. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.