BTEC Level 3 Travel & Tourism Unit 9: Visitor Attractions | 20 Visual Teaching Resources
DESCRIPTION
Support your delivery of Pearson BTEC International Level 3 Travel and Tourism – Unit 9: Visitor Attractions with this clear and engaging visual teaching pack.
This resource contains 20 visual pages designed to help learners understand the different types of visitor attractions, their scale and ownership, how attractions are funded, what makes them appealing to visitors and how they contribute to tourism destinations and local economies.
The visuals can be used during classroom teaching, assignment preparation, independent study, revision or as reference material throughout the unit.
LEARNING AIM A – INVESTIGATE THE NATURE, ROLE AND APPEAL OF VISITOR ATTRACTIONS
Students explore:
• Different types of visitor attractions
• Built attractions
• Natural attractions
• Events as visitor attractions
• Theme parks
• Museums and galleries
• Heritage attractions
• National monuments and landmarks
• Sporting venues
• Visitor centres
• National parks
• Coastlines
• Forests
• Rivers and waterfalls
• Wildlife attractions
• Festivals and sporting events
SCALE, SCOPE AND OWNERSHIP
Students develop their understanding of:
• International attractions
• National attractions
• Regional attractions
• Local attractions
• Public ownership
• Private ownership
• Voluntary and not-for-profit ownership
• Size and complexity of attractions
• Development and expansion
• Diversification
• Regeneration
• Contribution to local and national economies
• The multiplier effect
APPEAL OF VISITOR ATTRACTIONS
Students explore factors that influence visitor appeal, including:
• Accessibility
• Transport links
• Opening times
• Pricing strategies
• Special offers
• Indoor and outdoor facilities
• Special events
• Popularity
• Image and reputation
• Visitor experience
• Repeat business
• Changing visitor expectations
FUNDING AND REVENUE
Students develop their understanding of:
• Government funding
• Grants
• Trusts
• Charitable organisations
• Private funding
• Admission charges
• Visitor spending
• Secondary spend
• Additional revenue streams
• Merchandising
• Venue hire
• Events and exhibitions
• Accommodation
• Financial sustainability
WHAT IS INCLUDED?
• 20 visual teaching resources
• Visitor attraction types
• Built, natural and event attractions
• Scale and ownership content
• Funding and revenue content
• Economic impact
• Multiplier effect
• Visitor appeal
• Accessibility and pricing
• Development and diversification
• Regeneration
• Clear learner-friendly terminology
• Suitable for classroom display or digital use
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