Don’t affect the share price: social media policy

The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for a range of universityrelated purposes including learning, teaching and assessment. This study considers the social media policies of 14 universities in the United Kingdom (UK) that are currently in the public domain.