Identifying Your Target Audience: Advertising & Marketing PowerPoint (Media / Business / Humanities)

This engaging, classroom-ready PowerPoint introduces students to the essential marketing concept of target audiences, helping them understand how brands use demographics, psychographics, and audience segmentation to shape advertising and product design. Ideal for Media Studies, Business, Economics, and Humanities, this resource supports students in developing real-world media analysis and consumer behaviour skills.

The lesson includes:

• Clear explanations of what a target audience is and why it matters in advertising and marketing
• Student-friendly definitions of demographics vs. psychographics and how companies use this data in advertising strategies
• Examples of how brands gather audience insights using social media analytics, focus groups, ABS data, and Census data
• A Demographic & Psychographic Profile activity, where students create their own customer persona
• A creative advertising task, designing a Coca-Cola poster targeted at a partner’s unique customer profile
• Opportunities for discussion, critical thinking, and links to real-world marketing, persuasive techniques, and audience profiling

Perfect for:

• Advertising and marketing units
• Media analysis lessons
• Business Studies (consumer behaviour, marketing mix)
• Humanities projects and cross-curricular tasks
• Years 8–12, GCSE Media, and senior media courses

This resource builds a strong foundation in advertising, consumer behaviour, and audience segmentation, preparing students for deeper study in media literacy, branding, and persuasive communication.