Keeping Social Media Social - KS5: Let me get this straight

Social media has become a huge part of many of our lives. But do we really know where all that information goes? Scientists at the University of Oxford often use mathematical modelling as a key part of their research. Modelling how information travels through social media sites is a part of understanding ways to analyse and potentially reduce the spread of misinformation.
This activity looks at how to transform non-linear graphs that might be used to describe the spread of information through social media sites to linear ones in order to check that the data fits the relationship and to obtain unknown constants.
Learning Outcomes
• Students can manipulate equations to achieve a linear relationship between variables in the form y=mx+c
• Students can use the gradient and intercept of a linear graph to obtain unknown constants
See more at: http://www.oxfordsparks.ox.ac.uk/content/keeping-social-media-social