A practical market research activity where students can go to the ‘field’ and record data in real-time. They can then analyse the data as a group and present their findings in a brief report.
This one is useful for Y10 up but in terms of taking students off-site (on the road next to the school), it may be easier with Y12+ depending on your organisational culture and location!
This works well as a group activity and covers a few areas from the IG, A Level and IB Business courses.
I put groups into 4, one covering a car characteristic and they record as many cars as they can in 20 minutes - colour, size, type, age (this will need to be adapted for the country you are in).
You will need to print 1 copy for each group.
Clip boards (or mini-white boards) will be useful.
Please feel free to steal, adapt, share as you wish but share with teachers for free. The images are from Google images.
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