ESL Advertising & Marketing Lesson | Campaign Project with Rubric | B1–B2

Do you want your students to develop real-world communication skills while engaging with content that actually excites them? This advertising and marketing lesson for ESL/EFL learners does exactly that.

Students analyze iconic brand slogans, explore real advertising vocabulary, watch and discuss authentic Super Bowl commercials, and then put their creativity to work designing their very own advertising campaign for a crazy invention finishing with a product of their choice (video, poster, presentation, and more).

What’s included:

✔ 5-page student worksheet with 6 structured activities

✔ Slogan recognition warm-up (Nike, Apple, McDonald’s, and more)

✔ Advertising vocabulary categorization exercise

✔ Guided advertising campaign planning template

✔ Advertisement creation guidelines (student checklist)

✔ 8-page teacher pack: full answer key, teacher notes, “crazy invention” images, and a detailed correction rubric

Skills covered: Speaking, listening, reading & writing

Level: B1–B2 | Ages: 14+ | Time: Up to four sessions (adaptable)

Perfect for ESL teachers looking for a creative project lesson on advertising, marketing vocabulary, persuasive language, or media literacy.