This is a 15-question multiple-choice quiz on how advertising and social media try to influence us, and how that can affect the way young people see themselves. Each question is followed by an answer slide with a short explanation and an interesting fact. The aim is to help students spot persuasion and manipulation, know their rights, and protect their self-esteem online.
Topics covered:
How advertising is regulated: the role of the Advertising Standards Authority (ASA), the rule that ads must be “legal, decent, honest and truthful”, how to make a complaint, and what the ASA can do about an advert that breaks the rules
Influencers and honesty: labelling paid posts as adverts, why filters on product ads are misleading, and the rules against harmful gender stereotypes
Persuasion techniques: creating urgency (“Only 3 left!”), and why it pays to ask who made an image and what they gain from it
Deepfakes and AI: what deepfakes are, the harm caused by faking a classmate, celebrity scam adverts, and AI-generated influencers
Body image and self-esteem: how heavily edited “perfect” images feed comparison, and online habits that protect wellbeing, such as unfollowing accounts that make you feel worse
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