Travel Brochure Writing!
This engaging and stimulating lesson enables students to create travel brochure texts containing appropriate and imaginative language choices, utilising a range of different language techniques with subtlety in order to craft writing that serves the dual purpose of being descriptive and persuasive. In particular, students learn how descriptive language such as of similes, metaphors, and personification, in addition to persuasive devices such as statistics, rhetorical questions, and personal pronouns, can help to create truly authentic and effective travel brochure pieces.

The lesson follows a clear, logical, bite-size learning journey, which guides students towards differentiated learning objectives. Over the course of this journey, they become able to:
- Define what travel brochures are and understand their purposes;
- Identify the persuasive and descriptive language devices that travel brochure writers employ
- Analyse the effects of the language in a model travel brochure text;
- Utilise a clear and challenging success criteria document in order to construct their own travel brochure pieces;
- Self/Peer assess travel writing attempts.

This resource pack includes:
- A visually engaging whole-lesson PowerPoint presentation;
- An interesting and ambitious travel writing extract (with a highlighted version for teachers):
-A logical and challenging worksheet, encouraging students to analyse key features;
- A detailed lesson plan, complete with what the teacher and students should aim to achieve at each stage of the lesson.

All images are licensed for commercial use, and are cited on the final slide of the PowerPoint.
Save for later
  • Travel-Brochure-Writing.pptx
  • Delightful-Dubai---Travel-Brochure-Example.docx
  • Analysing-the-Language-of-a-Travel-Brochure.docx
  • Success-Criteria-Cards.docx
  • Travel-Brochure-Writing---Lesson-Plan.docx
  • Analysing-the-Language-of-a-Travel-Brochure---Possible-Answers.docx
  • Delightful-Dubai---Travel-Brochure-Example---Highlighted-Teacher-Copy.docx

About this resource


Created: Feb 18, 2017

Updated: Feb 22, 2018

pptx, 2 MB


docx, 444 KB


docx, 14 KB


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