This visually appealing lesson presentation is designed to introduce students to the concepts of market segmentation, market positioning, competitive advantage, differentiation and added value. (Lesson 1.1.3 market positioning - EDEXCEL Business Studies AS Level) This presentation would cover around 2 x 1 hour lessons Theory covered over 31 slides: Market segmentation Market positioning Repositioning Market/ perceptual maps Competitive advantage Differentiation Added Value Lesson features: Starter activity Objectives Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Variety of lesson activities Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.

This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of market research (Lesson 1.1.2 Part One – Data and Primary Research - EDEXCEL Business Studies AS Level) Theory covered over 25 slides: Purpose of market research Types of market research data Primary research methods Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Exam question and mark scheme Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.