Parent engagement
International schools face high expectations around parent engagement, with many parents expecting regular and transparent communication. In this advice hub, you’ll find support on understanding the importance of parent engagement and ideas for how schools can improve parent engagement, plus free resources and communication templates.
Connectivity and parent engagement
As digital platforms have made communication easier than ever, what many parents expect from schools is changing. With schools facing an increased demand for communication and transparency, effective parent engagement is becoming a strategic priority.
Better connected systems support international schools to embed structured and consistent communication while saving staff time – and avoiding making individual staff members responsible for complex, high-stakes conversations.
Why is parent engagement important?
Open and transparent communication helps build trust between parents and the school. This is key to building strong home-school partnerships, which can improve student engagement and outcomes – and vitally, boost school reputation.
Parent engagement is more than simple communications with parents. It is a core part of school operations today, with links to safeguarding, inclusion, and student and staff wellbeing. Similarly, it can make a big difference to families settling in a new area.
Using systems that streamline and centralise communication makes parent engagement easier for staff while giving parents more visibility of their child’s progress. Some school management information systems, like Tes Engage, include apps to help parents feel more engaged and in control of their school experience while saving staff time.
The challenges schools are facing
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Communication overload
Parents have more opportunities than ever to communicate with teachers. Most people have their phone on them at all times – for teachers, this means regular emails outside of working hours, often with an expectation of a quick response. Balancing communication with a whole class of parents alongside existing workload can present a significant challenge for teachers.
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Disconnected information
Parents can communicate through multiple channels, including emails, phone calls, in-person conversations and dedicated apps. These are often not connected – so there is no single log of all communications the school has had with one parent, and staff members risk having important conversations without the full context.
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Mitigating complaints
If schools can’t see a full communication history in one place, it is harder to evidence what they have done to address parental concerns. It’s also harder to see cases where parents are more likely to make a complaint – and if schools can’t spot these cases, they can’t take action to address the concerns before a formal complaint is made.
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Parents lack visibility
Parents can’t see the information they need because a single view of the data might not even exist. Schools have a wealth of data on attainment, homework, learning targets, extracurricular activities and behaviour – but data on each of these is kept separately, when what parents want is a full view of their child.
Parent engagement resources and tips
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How to communicate with parents ahead of parents-teacher conferences (templates included)
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How to support your teachers during parents’ evenings
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Manual scheduling vs cloud platforms for parents’ evenings
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How to increase attendance for parents’ evenings
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Admin checklist for successful parents’ evenings
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Parents′ evening questions: the complete guide for teachers
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Parents′ evening interview template
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What makes a connected parent experience?
Building a connected experience for parents boosts their engagement, which in turn improves student outcomes and school reputation – while making the experience better for teachers, leaders and admin staff. But what does this look like in practice?
Ultimately, there are three key aspects that make up a connected parent experience:
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One view of the student: providing parents with all the information they need, in one place – and this aligns with the school’s view of the student
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Consistent access to information: ensuring parents and the staff members who need it can access the same up-to-date information
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Reduced workload: doing all of this in a way that saves staff time, rather than adding to already heavy workloads
How we help schools bring this to life
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Tes Engage
Keep everything in one place with a tool that enables you to manage leaders, staff, parents and students all in one system.
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Tes Parents’ Meetings
Boost parent engagement and save time while supporting staff wellbeing with our parent-teacher meeting system.
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Tes Clubs and Events
Parents can book trips, complete club sign-ups and make payments all in one place, so you have the information you need, when you need it.
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Parent engagement in Tes Magazine
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The parent complaints issue is more nuanced than you think
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International schools must live up to their promises
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The tricky art of satisfying parents′ expectations for school events
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Why we’ll fund new ideas about attendance and parental engagement
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FAQs
Effective parent engagement boosts both school reputation and student outcomes. Early on, parents help shape their child’s attitude to education and learning, and at school, they can encourage and develop a student’s work ethic. Parents also support the development of skills that support better outcomes, like confidence.
The right edtech tools help you more easily engage parents without adding to staff workload. For example, Tes Engage keeps parents up to date on their child’s school life. Tools like Tes Parents’ Meetings enable parents to join meetings in person or remotely, making it easier to engage with parents wherever they are.
The Education Endowment Foundation cites the following as common examples of parent engagement in their Teaching and Learning Toolkit:
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Providing families with ideas, activities, materials or resources to enrich the home learning environment
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Teaching families strategies or techniques to support students’ learning or wider development
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Communicating with families about students’ learning in positive, personalised ways
Tes offers multiple edtech solutions supporting parent engagement, including:
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Parents’ Meetings: enables remote meetings with parents, so they can engage wherever they are – plus, teachers can set their own availability, supporting their wellbeing
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Engage: keeps parents up to date on their child’s school life with automated updates to timetables and full visibility of each student’s progress
The benefits of parental involvement in education include:
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Improved outcomes for students
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Building trust between parents and the school, boosting the school’s reputation
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Increased satisfaction from parents
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Alignment between school and home helps bridge cultural gaps