Brian Taylor, Tes Author Magictrickster, shares his personal author social media experience
A strong social following doesn’t happen overnight, but Brian Taylor - winner of the Tes 'Authorpreneur' competition – was given the confidence and skills to increase his Twitter following of two to 578 (and counting) in just over a month. Brian’s gone from a social-media wall–flower to creating engaging posts for over 500 potential customers daily.
Why not follow in Brian’s footsteps and get started right away? Explore his top tips and make the most out of your June Tes-funded discount code SUMMERSAVE by inviting all your new followers to try your resources for free!
- Start off by thinking about what you could offer and consider your audience – what do they want to see on their news feed? I’m not one to talk about myself so I keep things interesting by regularly offering graphical puzzles, releasing the problem first and then tweeting the answer a few hours later. I get inspiration from my own resources as well as fellow mathematicians I follow on Twitter.
- Don’t be shy of posting because busy teachers might only log in every now and again and will scroll quickly. As I follow more people I notice how much noise there is so upping your frequency is perfectly acceptable.
- Over time, I have followed over 4,000 accounts and then after a week or so if they didn’t follow me back, I unfollowed them. My advice is don’t beat yourself up about it – it’s all about maintaining a healthy balance like pruning your garden! Be a bit discerning and don’t just follow everyone; think whether they might one day become potential customers, influencers or are relevant to your subject field.
- Don’t abandon it! You do need to be consistent and I noticed that when I stopped posting, the growth of my followers lagged. To reap the rewards you need to put some time in, so make it a habit.
- Don’t be afraid of advertising yourself and highlighting discount codes, like the Tes-funded discount code SUMMERSAVE, as an interested audience will love to take advantage of your offers. If you post an advert, avoid too much small text that people won’t read and remember to include a link back to your shop.