This free lesson introduces learners to product and market orientation, we start with looking at the difference between the two, and the growth of the market orientation. A concise case study on ZARA to highlight market orientation before looking at the pros and cons.
We then watch a clip of Levi Roota on Dragon’s Den, demonstrating his Reggae Reggae Sauce to the world with success. A case study on this as well as a 10 mark question with structure guidance, a concise model answer is provided for students before peer assessing and making improvements.
Colourful, concise and engaging slides!
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Amazing resource, with exam style questions. Saved me lots of time trying to work with the tutor2u resources provided by my new college, which are over wordy and difficult to use to engage students. Has a range of activities embedded and easy to follow structure and flow.
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