18 Engaging Marketing Activities - CIE AS Business Unit 3

Get 18 engaging starter/ class/ plenary activities on an editable PowerPoint slideshow with teacher guidance notes.

Useful as starters or standalone class activities to check for understanding.

Covers the following CIE AS Unit 3 Marketing Topics:

What is marketing?
Marketing Introduction
Supply and Demand
Markets and Competition
Product differentiation and USP
Niche vs Mass marketing
Market Segmentation
Market Research
Marketing Mix – Product
Product Positioning
Product Lifecycle
Price elasticity of Demand
Marketing Mix – Price
Marketing Mix – Promotion
Marketing Mix – Place
Internet Marketing
Integrated Marketing Mix
Marketing Summary

Perfectly suited for CIE AS level study but may be useful for other specifications and higher ability GCSE/ iGCSE students