BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle

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BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle

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BTEC International Business Units 20–24 | Business Ethics, Training, Market Research, Work Experience & Branding

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BTEC International Level 3 Business Units 20–24 Bundle

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A comprehensive Pearson BTEC International Level 3 Business Units 20–24 teaching and learning bundle, bringing together 10 ready-to-use resources across five major Level 3 Business units.

This bundle includes complete student workbooks and complementary visual teaching resources for:

• Unit 20: Business Ethics
• Unit 21: Training and Development
• Unit 22: Market Research
• Unit 23: Work Experience in Business
• Unit 24: Branding

Designed for Level 3 Business learners, the resources provide structured explanations, guided activities, research tasks, application questions, revision support and assignment preparation.

Ideal for international schools, colleges, sixth-form settings and vocational Business programmes.

Unit 20 – Business Ethics

Students explore how ethical principles influence business behaviour, stakeholder relationships and organisational decision-making.

Topics include:

• Business ethics
• Ethical and unethical behaviour
• Corporate social responsibility
• CSR
• Stakeholder responsibility
• Corporate governance
• Business values
• Sustainability
• Environmental responsibility
• Ethical sourcing
• Workplace ethics
• Equality and diversity
• Whistleblowing
• Ethical marketing
• Corporate reputation

Unit 21 – Training and Development

Students examine why organisations train and develop employees and how effective training contributes to business performance.

Topics include:

• Training needs analysis
• Skills gaps
• Employee development
• On-the-job training
• Off-the-job training
• Coaching
• Mentoring
• E-learning
• Induction training
• Training programmes
• Costs and benefits of training
• Evaluating training effectiveness
• Productivity
• Employee performance
• Staff motivation

Unit 22 – Market Research

Students investigate how businesses collect, analyse and use market information to support marketing decisions.

Topics include:

• Primary research
• Secondary research
• Qualitative research
• Quantitative research
• Research methods
• Sampling
• Market research planning
• Research objectives
• Data collection
• Data analysis
• Interpretation of findings
• Presentation of research
• Market research reports
• Recommendations and improvements

Pearson describes Unit 22 as requiring learners to examine market research, undertake a research activity and analyse and present their findings.

Unit 23 – Work Experience in Business

Students develop their understanding of work experience and workplace expectations while preparing for, undertaking and reviewing workplace activity.

Suitable areas of study include:

• Preparing for work experience
• Workplace expectations
• Professional behaviour
• Employability skills
• Communication
• Teamwork
• Time management
• Personal development
• Workplace objectives
• Reflection
• Reviewing performance
• Career development

Pearson includes Unit 23: Work Experience in Business within its BTEC International Level 3 Business study-text coverage.

Unit 24 – Branding

Students investigate the role and value of branding and evaluate how businesses develop and manage successful brands.

Topics include:

• Principles of branding
• Brand identity
• Brand personality
• Brand values
• Brand equity
• Brand design
• Brand assets
• Brand strategy
• Brand positioning
• Customer loyalty