Business English - The Sales Funnel

Understanding and being able to convey information about a sales funnel is an important part of any commercial business.
In this lesson, students will listen to three managers discussing their sales funnel, learn associated vocabulary and work together to design a sales funnel for a new company.

Aims

• To enable students to understand and discuss the process of attracting and converting new customers.

Time: 90 mins +
Level: B1 +

Materials:

• Teachers’ Notes - PDF
• Presentation: Demonstration copy
• Vocabulary activity: https://bit.ly/38EeLFJ
• Listening activity: https://bit.ly/3kx1Rfs
• Role play cards: https://bit.ly/3y2UqVj
• Reflection task: https://bit.ly/3kwhKmg

Additional Materials:

Speaking activity: https://bit.ly/3ku3LNJ