EDUQAS 2024 ONWARDS A2 COMP 1, ADVERTISING: MEDIA LANGUAGE IN 'SUPER.HUMAN'

If you have purchased mt ‘Tide’ and then ‘KOTV’ resources, this unit concludes advertising and builds upon prior learning. This Quad looks at:

-Context a round athletes within the advert and addressing misconceptions about disability.
-Reminder of what constitutes Media Language.
-Codes (Symbolic. Written. Audio. Technical.)
-Conventions.
-Structured analysis of the ‘Super.Human’ advert.
-Sound e.g. diegetic/ non-diegetic etc.
-Pity porn/ Direct mode of address/ visceral imagery/ shock tactics.
-Analysis of key frames from the advert with structured support.
-Editing and pace.
-Narrative, plot, linear and non-linear narratives.
-4 narrative theorist application (Barthes, Todorov, Barthes and Propp).
-Task based on a adapted past exam question: Question 10 is based on the audio-visual resource: an advertisement produced by Apple in 2023. You will be allowed one minute to read Question 1. The advertisement will be shown three times.

First viewing: watch the advert.

Second viewing: watch the advert and make notes. You will then have five minutes to make further notes.

Third viewing: watch the music video extract and make final notes. Once the third viewing has finished, you should answer Question 1.

1. Explore how the combination of elements of media language influences meaning in the The Greatest advertisement. [15]

**IMPORTANT: This resource includes a Framework H/W pack, printable power point/Word worksheets and notes in the notes section to support and guide teachers/ learning.

Moreover, some of the tasks in lesson and for H/W are dependent upon owning the EDUQAS AS/ A2 Revision Guides/ Mark Dixon’s ‘Media Theory for A Level: The Essential Revision Guide’

Whilst I have embedded a variety of videos, due to blocks on school accounts/ restrictions, if they do not **work, please see the links in the notes section of each slide.

The power point also includes theoretical framework slides at the end of the power point to aid differentiation/ scaffolding etc.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school operates a two year A-Level; AS (YEAR 12) AND A2 (YEAR 13). Moreover, some of the tasks in lesson and for H/W are dependent upon owning the EDUQAS AS/ A2 Revision Guides/ Mark Dixon’s ‘Media Theory for A Level: The Essential Revision Guide’

If you liked these resources and found them useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.