Pearson BTEC International Level 3 Business Unit 16: Visual Merchandising | 40-Page Workbook

Pearson BTEC International Level 3 Business Unit 16: Visual Merchandising | 40-Page Editable Student Workbook

DESCRIPTION
A comprehensive 40-page editable student workbook for Pearson BTEC International Level 3 Business Unit 16: Visual Merchandising, designed to help learners understand how businesses use visual merchandising techniques to attract customers, communicate brand identity and encourage sales.
This structured, ready-to-use workbook explores the principles and practical application of visual merchandising, helping students understand how retailers use store layouts, displays, colour, lighting, signage, product positioning and other techniques to create effective retail environments.
Students are encouraged to apply their knowledge to real business examples while developing the application, analysis and evaluation skills required for BTEC Business.
The resource is supplied as an editable Word document, allowing teachers to customise activities and content for their own learners. Tes identifies the resource as 40 pages and editable. Tes
KEY TOPICS INCLUDE:
• Introduction to visual merchandising
• Purpose and importance of visual merchandising
• Retail environments
• Store image and brand identity
• Store layouts and customer flow
• Window displays
• Interior displays
• Product presentation and positioning
• Point-of-sale displays
• Fixtures and fittings
• Signage and graphics
• Colour in visual merchandising
• Lighting techniques
• Product grouping and coordination

SEO KEYWORDS / TAGS
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