OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing Complete Coursework Support Pack This comprehensive resource package provides full teacher delivery materials and student support documents for every task and assessment criterion within OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing. The pack is based around the FreshBox coursework scenario and guides students through the complete process of analysing data, planning a digital marketing campaign, creating content, presenting ideas to stakeholders, and evaluating campaign effectiveness. Included in this Resource Pack -Teacher PowerPoint presentation for every coursework task (Tasks 1-4) -Student worksheet/Word document for every assessment criterion -Step-by-step coursework guidance linked directly to OCR requirements -Structured writing frames and question prompts -Excel data analysis activities including formulas, charts, dashboards and pivot charts -Digital marketing planning templates and campaign development activities -Campaign content creation guidance using Canva, Adobe Express and similar tools -Stakeholder presentation and evaluation support -Coverage of Pass, Merit and Distinction criteria Task 1: Data Analysis Students learn how to analyse customer data to identify trends, patterns and insights that will inform a digital marketing campaign. Activities include: Understanding client requirements and campaign objectives. Identifying and justifying target audiences. Using COUNTIF and COUNTIFS formulas. Creating charts, dashboards and pivot charts. Analysing customer behaviours and preferences. Interpreting results and making evidence-based recommendations. Selecting appropriate digital marketing tools based on data findings. Task 2: Campaign Planning Students use their data analysis findings to plan a complete digital marketing campaign. Task 3: Creating Content Students develop digital marketing content suitable for their chosen audience and channels. Activities include: Keyword research and campaign hashtags. Brand logo and tagline development. Creating advert prototypes for every stage of the campaign. Awareness, Launch, Engagement and Conversion content. Social media content planning for Instagram, TikTok and Snapchat. Content style, branding, colour schemes and house styles. Evaluating how content meets client requirements and campaign objectives. Guidance on acceptable use of AI tools within coursework. Task 4: Pitching and Evaluating Students present their proposed campaign to stakeholders and evaluate the development process. This package provides a complete teaching and learning solution for Unit F206, significantly reducing preparation time while giving students clear, structured support to help them successfully complete all coursework tasks and assessment criteria

OCR IT AAQ Unit F206: Data and Digital Marketing - TASK 2- COURSEWORK SUPPORT PACK A comprehensive PowerPoint designed to support Task 2: Campaign Planning for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students plan a digital marketing campaign using the results of their data analysis from the FreshBox scenario. Includes support for: P4: Campaign aims, objectives, target audiences and digital marketing channels. P5: Applying the Digital Marketing Mix (Product, Price, Place, Promotion and Process). P6: Using the Digital Marketing Funnel from Engagement through to Advocacy. P7: Creating campaign content ideas and selecting appropriate channels. M2: Developing publishing schedules and campaign timescales. M3: Explaining how the marketing mix and marketing funnel meet client requirements. M4: Justifying content formats for Instagram, TikTok and Snapchat. D2: Identifying and justifying KPIs and success metrics used to measure campaign performance. Students are guided through: Campaign planning and audience targeting. Social media channel selection. Content planning and publishing schedules. Marketing theory and its application to a real-world scenario. Selection of KPIs including Engagement Rate, CTR, Conversion Rate and CPA. The PowerPoint includes structured question prompts, planning activities and coursework guidance designed to help students understand exactly what is required for Pass, Merit and Distinction criteria. Perfect for classroom delivery, independent study, revision sessions and coursework support for the OCR Cambridge Advanced National IT (AAQ) Unit F206 qualification.

OCR AAQ IT Unit F206: Data and Digital Marketing - Task 1 Data Analysis Coursework Guide A comprehensive PowerPoint designed to support Task 1: Data Analysis for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students analyse data, identify trends and make evidence-based marketing recommendations using the FreshBox scenario. Includes support for: P1: Understanding client requirements, campaign objectives and target audiences. P2: Analysing data using spreadsheet tools, formulas and audience segmentation techniques. P3: Creating graphs, dashboards and pivot charts to present findings visually. M1: Describing trends, patterns and insights discovered through data analysis. D1: Explaining and justifying digital marketing recommendations based on the results of the analysis. Students are guided through: Spreadsheet analysis using COUNTIF and COUNTIFS formulas. Data visualisation using charts and dashboards. Audience profiling and customer insight analysis. Selecting suitable social media platforms, advertising formats and target audiences. The PowerPoint includes structured question prompts, practical spreadsheet activities and coursework guidance designed to help students understand exactly what is required for Pass, Merit and Distinction criteria. Perfect for classroom delivery, independent study, revision sessions and coursework support for the OCR Cambridge Advanced National IT (AAQ) Unit F206 qualification.

A comprehensive PowerPoint designed to support Task 4: Pitching and Evaluating for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students present their digital marketing campaign to stakeholders, gather feedback and evaluate the effectiveness of their campaign development process using the FreshBox scenario. Includes support for: P10: Producing an executive summary of a proposed digital marketing campaign. P11: Creating and delivering a stakeholder presentation, including gathering feedback and identifying improvements. P12: Describing the processes followed when developing the digital marketing campaign. M7: Explaining what could be done differently when developing future digital marketing campaigns. D5: Evaluating how effectively the development process met the client’s requirements. Students are guided through: Executive summary writing. Stakeholder presentations and campaign pitching. Campaign timelines and success measures. Gathering and analysing stakeholder feedback. Evaluating campaign planning, content development and decision-making processes. Making recommendations for future improvements. The PowerPoint includes structured question prompts, presentation guidance and evaluation activities designed to help students understand exactly what is required for Pass, Merit and Distinction criteria. Perfect for classroom delivery, independent study, revision sessions and coursework support for the OCR Cambridge Advanced National IT (AAQ) Unit F206 qualification.

OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing - Task 3 Creating Content Coursework Guide A comprehensive PowerPoint designed to support Task 3: Creating Content for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students create, justify and evaluate digital marketing content for the FreshBox campaign scenario. Includes support for: P8: Keyword selection and campaign hashtags. P9: Creating digital marketing content, including logos, taglines and social media advert prototypes. M5: Justifying content in relation to client requirements and target audience needs. D3: Explaining how content style, branding, colours, images and platform-specific content meet campaign aims and objectives. Students are guided through creating content for each stage of the digital marketing campaign: Awareness Launch Engagement Conversion The PowerPoint includes structured question prompts, coursework guidance, content planning activities and support for creating content suitable for platforms such as Instagram, TikTok and Snapchat. Perfect for classroom delivery, independent study, revision sessions and coursework support, helping students understand exactly what is required to achieve Pass, Merit and Distinction grades.

Ready to use worksheets for J277 OCR Computer Science 1.1 Systems Architecture, including differentiated Worksheet tasks with ANSWER Sheets for each lesson! Designed for mixed-ability groups and can also be used for end of year REVISION lessons too. Includes the following: Purpose of the CPU CPU Components Von Neumann Architecture Factors Affecting CPU Performance Embedded Systems Save yourself hours of lesson planning. Thank you and I hope your classes find these worksheets useful!