OCR IT AAQ Unit F206: Data and Digital Marketing - TASK 2- COURSEWORK SUPPORT PACK

OCR IT AAQ Unit F206: Data and Digital Marketing - TASK 2- COURSEWORK SUPPORT PACK

A comprehensive PowerPoint designed to support Task 2: Campaign Planning for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students plan a digital marketing campaign using the results of their data analysis from the FreshBox scenario.

Includes support for:

P4: Campaign aims, objectives, target audiences and digital marketing channels.
P5: Applying the Digital Marketing Mix (Product, Price, Place, Promotion and Process).
P6: Using the Digital Marketing Funnel from Engagement through to Advocacy.
P7: Creating campaign content ideas and selecting appropriate channels.
M2: Developing publishing schedules and campaign timescales.
M3: Explaining how the marketing mix and marketing funnel meet client requirements.
M4: Justifying content formats for Instagram, TikTok and Snapchat.
D2: Identifying and justifying KPIs and success metrics used to measure campaign performance.

Students are guided through:

Campaign planning and audience targeting.
Social media channel selection.
Content planning and publishing schedules.
Marketing theory and its application to a real-world scenario.
Selection of KPIs including Engagement Rate, CTR, Conversion Rate and CPA.

The PowerPoint includes structured question prompts, planning activities and coursework guidance designed to help students understand exactly what is required for Pass, Merit and Distinction criteria.

Perfect for classroom delivery, independent study, revision sessions and coursework support for the OCR Cambridge Advanced National IT (AAQ) Unit F206 qualification.