OCR IT AAQ Unit F206: Data and Digital Marketing - TASK 4 COURSEWORK SUPPORT PACK

OCR AAQ IT: Data Analytics – F206 Data and digital marketing COMPLETE COURSEWORK BUNDLE

OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing Complete Coursework Support Pack This comprehensive resource package provides full teacher delivery materials and student support documents for every task and assessment criterion within OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing. The pack is based around the FreshBox coursework scenario and guides students through the complete process of analysing data, planning a digital marketing campaign, creating content, presenting ideas to stakeholders, and evaluating campaign effectiveness. Included in this Resource Pack -Teacher PowerPoint presentation for every coursework task (Tasks 1-4) -Student resources for every assessment criterion -Step-by-step coursework guidance linked directly to OCR requirements -Structured writing frames and question prompts -Excel data analysis activities including formulas, charts, dashboards and pivot charts -Digital marketing planning templates and campaign development activities -Campaign content creation guidance using Canva, Adobe Express and similar tools -Stakeholder presentation and evaluation support -Coverage of Pass, Merit and Distinction criteria Task 1: Data Analysis Students learn how to analyse customer data to identify trends, patterns and insights that will inform a digital marketing campaign. Activities include: Understanding client requirements and campaign objectives. Identifying and justifying target audiences. Using COUNTIF and COUNTIFS formulas. Creating charts, dashboards and pivot charts. Analysing customer behaviours and preferences. Interpreting results and making evidence-based recommendations. Selecting appropriate digital marketing tools based on data findings. Task 2: Campaign Planning Students use their data analysis findings to plan a complete digital marketing campaign. Examples of Digital Advert Sketches for Fresh box included Task 3: Creating Content Students develop digital marketing content suitable for their chosen audience and channels. Activities include: Keyword research and campaign hashtags. Brand logo and tagline development. Creating advert prototypes for every stage of the campaign. Awareness, Launch, Engagement and Conversion content. Social media content planning for Instagram, TikTok and Snapchat. Content style, branding, colour schemes and house styles. Evaluating how content meets client requirements and campaign objectives. Examples of Fresh box Digital Adverts included Task 4: Pitching and Evaluating Students present their proposed campaign to stakeholders and evaluate the development process. This package provides a complete teaching and learning solution for Unit F206, significantly reducing preparation time while giving students clear, structured support to help them successfully complete all coursework tasks and assessment criteria