OCR AAQ IT Unit F206: Data and Digital Marketing - TASK 1 COURSEWORK SUPPORT PACK

OCR AAQ IT Unit F206: Data and Digital Marketing - Task 1 Data Analysis Coursework Guide

A comprehensive PowerPoint designed to support Task 1: Data Analysis for the OCR Cambridge Advanced National in IT (AAQ) Unit F206: Data and Digital Marketing qualification. This resource provides a step-by-step walkthrough of the coursework requirements, helping students analyse data, identify trends and make evidence-based marketing recommendations using the FreshBox scenario.

Includes support for:

P1: Understanding client requirements, campaign objectives and target audiences.
P2: Analysing data using spreadsheet tools, formulas and audience segmentation techniques.
P3: Creating graphs, dashboards and pivot charts to present findings visually.
M1: Describing trends, patterns and insights discovered through data analysis.
D1: Explaining and justifying digital marketing recommendations based on the results of the analysis.

Students are guided through:

Spreadsheet analysis using COUNTIF and COUNTIFS formulas.
Data visualisation using charts and dashboards.
Audience profiling and customer insight analysis.
Selecting suitable social media platforms, advertising formats and target audiences.

The PowerPoint includes structured question prompts, practical spreadsheet activities and coursework guidance designed to help students understand exactly what is required for Pass, Merit and Distinction criteria.

Perfect for classroom delivery, independent study, revision sessions and coursework support for the OCR Cambridge Advanced National IT (AAQ) Unit F206 qualification.