AQA A2 Business Lesson on Unit 3.8: Strategic Direction (Choosing Markets to compete in)
This topic covers the theory content on the Ansoff Matrix, with business case study examples on Amazon, Primark and Dyson. The worksheets are designed for indiviudual or simple paired discussion at intervals to consolidate theory. Case studies factfiles are relevant to core AQA A-level textbook by A2Wolinksi and Coates.
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