This is a simple bullet point presentation introducing the main learning material required for the Behavioural Economics section of the AQA A` level Economics course although it can be used for other exam boards. Includes comparision between behavioural and traditional economic theory of consumer behaviour, cognitive biases, anchoring, choice architecture and how nudges are used to influence decisions.
It should help teachers and students to learn the terminology and organise their note taking for this tricky section of the syllabus
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