Pearson BTEC Level 3 Business Unit 2 Developing a Marketing Campaign | 36-Slide PowerPoint

TITLE

Pearson BTEC Level 3 Business Unit 2 Developing a Marketing Campaign | 36-Slide PowerPoint

DESCRIPTION

A 36-slide editable PowerPoint for Pearson BTEC Level 3 National in Business, Unit 2: Developing a Marketing Campaign, aligned with Issue 14 of the specification.

This exam-focused resource covers learning aims A–C, guiding students from marketing principles and market research to a fully justified campaign plan.

A running fictional case study, PeakBar, demonstrates how to apply marketing knowledge to the externally assessed set task.

Ideal for sixth-form and college lessons, assessment preparation, revision and independent study.

KEY TOPICS

A – Principles of Marketing

• Mass and niche markets
• SMART marketing objectives
• Internal, external and ethical influences
• Market segmentation and targeting
• Branding, brand image and USP
• Positioning and perceptual maps

B – Marketing Research

• Primary and secondary research
• Sampling methods
• Data analysis and interpretation
• Validity, reliability and currency
• Product life cycle

C – Developing a Marketing Campaign

• Campaign rationale and competitor analysis
• Marketing mix: the 7Ps
• Pricing and promotional strategies
• Distribution channels
• Campaign budgets and scheduling
• Measuring success and justifying decisions

WHAT’S INCLUDED

• 36-slide editable PowerPoint (PPTX)
• Three supporting PNG images
• PeakBar marketing case study
• Set task guidance: Part A and Part B
• AO1–AO4 assessment objective coverage
• Model marketing justification paragraph
• Worked budget pie chart
• Six-month campaign schedule
• Exam tips, keyword check and self-assessment
• Teacher notes

Ideal for: BTEC Level 3 Business teachers, sixth forms, colleges, Unit 2 assessment preparation and marketing revision.

SEO KEYWORDS / TAGS

Pearson BTEC Level 3 Business, BTEC National Business, Unit 2 Developing a Marketing Campaign, Issue 14, marketing campaign, market research, market segmentation, SMART objectives, branding, USP, perceptual map, marketing mix, 7Ps, pricing strategies, marketing budget, BTEC set task, Business PowerPoint, Coffee Owed

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Original teaching content, activities, graphics and slide designs are copyright protected. Educational use is subject to the applicable Tes licence. No unauthorised resale, redistribution or public uploading.

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