Changes in Consumer Wants and Needs

The Dynamic Nature of Business – Changes in Consumer Wants and Needs

A clear and concise resource written in English that explores how consumer wants and needs evolve and how businesses respond to these changes.

This resource provides an overview of the dynamic nature of business, the factors influencing consumer behaviour, and strategies businesses use to adapt and remain competitive.

Key features:

Explanation of consumer wants and needs and the difference between them

Analysis of factors affecting consumer behaviour, including economic, social, and technological influences

Overview of the impact of changing consumer preferences on business operations

Strategies for businesses to adapt, including innovation, diversification, and marketing approaches

Real-world examples illustrating successful business responses to changing consumer wants

Includes an accompanying worksheet to reinforce and practise key concepts.