HOW DO ADS PERSUADE US?

**Companion Resource for Video: Yacu’s Media Lab: How Do Ads Persuade Us?
Turn advertising into an investigation!

This engaging companion resource for Yacu’s Media Lab: How Do Ads Persuade Us? helps students discover how advertisements use attention, emotion, repetition, social proof, urgency, and identity to influence audiences.

Students become media detectives as they analyze the fictional SplashPop campaign, separate story from evidence, practice Yacu’s five pause questions, design and investigate their own advertisement, and reflect on how they can make thoughtful choices.

Perfect for media literacy, digital citizenship, critical thinking, ELA, PSHE, and advertising lessons.

Includes: video viewing guide, six persuasion-technique reference sheet, SplashPop investigation, story-vs.-evidence activity, five critical-thinking questions, matching activity, creative ad challenge, exit ticket, teacher discussion prompts, extension activity, and answer key.

Keywords for TPT/TES: media literacy, advertising techniques, persuasion, digital citizenship, critical thinking, advertisements, media education, persuasive techniques, social media literacy, elementary media literacy, advertising lesson, digital media, consumer awareness.