iGCSE Business Project: Marketing Mix & Branding

This iGCSE Business Studies project pack includes a complete set of student instructions, structured daily tasks, editable worksheets, templates, marketing mix activities, branding tasks, and an assessment rubric, designed to help students develop real-world entrepreneurship skills aligned with the Cambridge iGCSE Business Studies syllabus.

Perfect for teachers who want a ready-to-use, multi-day project that builds key business understanding through hands-on, creative, and practical learning. Suitable for classroom teaching, flipped learning, homework projects, or enrichment weeks.

What this resource includes:

• Day-by-day project instructions
• Clear purpose statements, scaffolded tasks, and student-friendly explanations guiding learners through:
  * Identifying a business opportunity
  * Understanding customer needs and segmentation
  * Developing a brand identity
  * Creating a marketing mix
  * Exploring promotions and pricing
• Editable student worksheets
  Structured spaces for answers, brainstorming, designing, and planning.
• Branding & design tasks
  Logo sketch templates, colour palette guide, tagline builders, and product identity prompts.
• Marketing mix activities (4Ps)
  Research prompts, comparison exercises, product design pages, price justification templates, place & promotion tasks.
• Assessment rubric (Cambridge-aligned)
  Clear, criteria-based marking guide for teachers and students.

How teachers can use this resource:

• As a standalone enterprise project
• As a practical complement to Units on marketing, business activity, or operations
• For iGCSE or KS3/KS4 Business Studies
• In group work, individual coursework-style tasks, or extended lessons
• For end-of-term projects, enrichment days, or entrepreneurship modules

Why this project works

• Encourages creativity and critical thinking
• Builds skills in branding, market understanding, communication, and decision-making
• Fully structured so students can work independently or with teacher facilitation
• Easy to adapt for different levels or lesson timings