Investigate the benefits of strong branding with this video and activity worksheet combination.
This video explores 3 key benefits of strong branding, which are;
Added value
The ability to charge premium prices
Reducing the price elasticity of demand
Each of these are explained and examples are given from Nike, Kellogg’s and Bentley.
The supporting activity worksheet contains a keyword word search, a number of questions on the video and a branding activity.
The download also comes with a suggested answer sheet.
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