Two teachers who specialise in business. Providing you all with high quality content and resources to help teachers teach and students achieve 📚
All of our resources are posted onto our Facebook and Twitter pages, so it's a good idea to follow us on these to get updates as and when we create new resources, which is weekly.
For Business Studies videos with pre-made activity resources to use in and out of the classroom subscribe to our YouTube channel 🎬
Two teachers who specialise in business. Providing you all with high quality content and resources to help teachers teach and students achieve 📚
All of our resources are posted onto our Facebook and Twitter pages, so it's a good idea to follow us on these to get updates as and when we create new resources, which is weekly.
For Business Studies videos with pre-made activity resources to use in and out of the classroom subscribe to our YouTube channel 🎬
This is the third instalment of our premium resource packs for Unit 1: Exploring Business of the BTEC Level 3 Business qualification.
This Learning Outcome C resource package includes:
Teacher PowerPoint presentation with 120 slides and 26 activities.
Student activity workbook containing 26 activities over 55 pages (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Outcome C.
Learning Outcome C student knowledge checklist.
Suggested answers booklet for the activity workbook.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for Learning Outcome C.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity where applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended
If you’re teaching Unit 2: Developing a Marketing Campaign on the BTEC Level 3 Nationals in Business qualification, save yourself plenty of time and be confident you have every element of the specification covered for Learning Aim A with this resource package.
This is the first of three resource packs that we have created for Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification.
This Learning Aim A resource package includes:
Teacher PowerPoint presentation with 151 slides and 38 activities.
Student activity workbook containing 38 activities (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Aim A.
Learning Aim A student knowledge checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome A.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
For a more detailed insight of what to expect, just watch the video overview.
This is the first instalment of Unit 5: International Business for the BTEC Level 3 Business qualification.
This Outcome A resource package covers everything from the unit specification, including reasons for conducting business internationally, methods of international finance & international support systems.
The Outcome A resources pack includes:
PowerPoint presentation with 84 slides and 21 activities.
Student activity workbook containing 21 activities (directly matching the ones in the PowerPoint).
Teacher suggested answer booklet for all questions.
Kahoot quiz on Outcome A.
Outcome A student checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples and activities for each topic in the specification for this learning outcome.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice.
This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim.
The teacher answer booklet has suggested answers to every activity. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
BTEC Business Unit 3: Personal and Business Finance Outcome E | PowerPoint & Student Workbook.
Cash Flow Forecasting & Break-even Analysis.
This is the fifth instalment following directly on from Outcome A, B, C & D of Unit 3: Personal & Business Finance for the BTEC Level 3 Business qualification.
This Outcome E resource package covers cash flow forecasting and break-even analysis. The whole resources pack includes:
PowerPoint presentation with 89 slides and 29 activities on cash flow and break-even
Student activity workbook containing 29 activities (directly matching the ones in the PowerPoint)
Teacher suggested answer booklet matching the student booklet
16 question Kahoot quiz on Outcome E
Outcome E student checklist
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome E.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice.
This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim.
The Teacher suggested answer booklet has suggested answers to every activity and calculation answers for cash flow forecasts and break-even.
BTEC Business Unit 3: Personal and Business Finance Outcome F | PowerPoint & Student Workbook.
Financial Statements & Ratio Analysis
This is the final instalment following directly on from Outcome A, B, C, D & E of Unit 3: Personal & Business Finance for the BTEC Level 3 Business qualification.
This Outcome F resource package covers statements of comprehensive income, statements of financial position & ratio analysis. The whole resources pack includes:
PowerPoint presentation with 118 slides and 23 activities.
Student activity workbook containing 23 activities (directly matching the ones in the PowerPoint).
Teacher answer booklet has answers to all calculations and student activities.
16 question Kahoot quiz on Outcome F.
Outcome F student checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome F.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice.
This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim.
The teacher answer booklet has suggested answers to every activity and answers to all ratio calculations.
For an insight of what to expect from the download, watch the video overview below.
If you’re teaching Unit 3: Personal and Business Finance on the BTEC Level 3 Nationals in Business, then save yourself plenty of time and be confident you have every element of the specification covered for Learning Outcome A.
This resource package includes:
PowerPoint presentation with 90 slides and 35 activities
Student activity workbook containing 35 activities (matching the ones in the PowerPoint)
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, videos, and activities for each topic in the specification for learning outcome A. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or Google Classroom etc. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
Having taught this unit for 3 years, we strongly believe you will find this resource package fantastic value for money and extremely beneficial to yourself and your students in achieving success in the end of unit exam.
Save yourself plenty of time and be confident all of learning outcome B is covered with this resource pack for Unit 3: Personal & Business Finance.
This is the second instalment following directly on from Outcome A of the BTEC Level 3 Business qualification.
This Outcome B resource package includes:
PowerPoint presentation with 57 slides and 22 activities
Student activity workbook containing 22 activities (directly matching the ones in the PowerPoint)
20 question Kahoot quiz on Outcome B
Outcome B student checklist
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, videos, and activities for each topic in the specification for learning outcome B.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
This is the second instalment of Unit 5: International Business for the BTEC Level 3 Business qualification.
This Outcome B resource pack covers everything from the unit specification, including trading blocs, barriers to international trade and globalisation.
The Outcome B resources pack includes:
PowerPoint presentation with 77 slides and 19 activities.
Student activity workbook containing 19 activities (directly matching the ones in the PowerPoint).
Teacher suggested answer booklet for all questions.
Kahoot quiz on Outcome B.
Outcome B student checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples and activities for each topic in the specification for this learning outcome.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice.
This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim.
The teacher answer booklet has suggested answers to every activity. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
This is the third instalment following directly on from Learning Outcomes A & B of Unit 6: Principles of Management for the BTEC Level 3 Business qualification.
This Outcome C resource package includes:
Teacher PowerPoint presentation with 84 slides and 22 activities.
Student activity workbook containing 22 activities (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Outcome C.
Learning Outcome C student knowledge checklist.
Suggestive answers booklet for the activity workbook.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for learning outcome C.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
This is the second of three resource packs that we have created for Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification.
This Learning Aim B resource package includes:
Teacher PowerPoint presentation with 98 slides and 22 activities.
Student activity workbook containing 22 activities (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Aim B.
Learning Aim B student knowledge checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for Learning Aim B.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
For a detailed insight of what to expect, just watch the video overview.
Save yourself plenty of time and be confident all of learning outcome A is covered with this resource pack for Unit 6: Principles of Management of the BTEC Level 3 Business qualification.
This Outcome AÂ resource package includes:
PowerPoint presentation with 81Â slides and 17Â activities
Student activity workbook containing 17Â activities (directly matching the ones in the PowerPoint)
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, videos, and activities for each topic in the specification for learning outcome A.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or Google Classroom etc. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click ‘allow content’ when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case, peer assessment and tutor feedback is recommended.
Having taught this unit for a number of years, we strongly believe you will find this resource package fantastic value for money and extremely beneficial to yourself and your students in achieving success in the end of unit exam.
This is the third instalment following directly on from Learning Outcomes A & B of Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification.
This Outcome C resource package includes:
Teacher PowerPoint presentation with 155 slides and 36 activities.
Student activity workbook containing 36 activities (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Outcome C.
Learning Outcome C student knowledge checklist.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome C.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
BTEC Business Unit 3: Personal and Business Finance Outcome D | PowerPoint & Student Workbook
This is the fourth instalment following directly on from Outcome A, B & C of Unit 3: Personal & Business Finance for the BTEC Level 3 Business qualification.
This Outcome D resource package includes:
PowerPoint presentation with 54 slides and 20 activities
Student activity workbook containing 20 activities (directly matching the ones in the PowerPoint)
15 question Kahoot quiz on Outcome D
Outcome D student checklist
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome D.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
BTEC Business Unit 3: Personal and Business Finance Outcome C | PowerPoint & Student Workbook
This is the third instalment following directly on from Outcome A & B of Unit 3: Personal & Business Finance for the BTEC Level 3 Business qualification.
This Outcome C resource package includes:
PowerPoint presentation with 52 slides and 19 activities
Student activity workbook containing 19 activities (directly matching the ones in the PowerPoint)
15 question Kahoot quiz on Outcome C
Outcome C student checklist
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome C.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
This is the fifth instalment following directly on from Learning Outcomes A to D of Unit 6: Principles of Management for the BTEC Level 3 Business qualification.
This Outcome E resource package includes:
Teacher PowerPoint presentation with 35 slides and 10 activities.
Student activity workbook containing 10 activities over 16 pages (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Outcome E.
Learning Outcome E student knowledge checklist.
Suggested answers booklet for the activity workbook.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for learning outcome E.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity where applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
This is the first instalment of our premium resource packs for Unit 1: Exploring Business of the BTEC Level 3 Business qualification.
This Learning Aim A resource package includes:
Teacher PowerPoint presentation with 127 slides and 25 activities.
Student activity workbook containing 25 activities over 41 pages (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Aim A.
Learning Aim A student knowledge checklist.
Suggested answers booklet for the activity workbook.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for learning outcome A.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity where applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
This is the sixth and final instalment following directly on from Learning Outcomes A to E of Unit 6: Principles of Management for the BTEC Level 3 Business qualification.
This Outcome F resource package includes:
Teacher PowerPoint presentation with 68 slides and 15 activities.
Student activity workbook containing 15 activities over 21 pages (directly matching the ones in the PowerPoint).
Summative Kahoot quiz on Learning Outcome F.
Learning Outcome F student knowledge checklist.
Suggested answers booklet for the activity workbook.
The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for learning outcome F.
We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.
The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.
The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.
Answers are available for each activity where applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.
A case study of Coca Cola’s approach to water resources along with questions that apply the knowledge gained from the case study. The case study is particularly useful in terms of investigating the impact business decisions have on key stakeholders and whether or not the businesses actions are ethical or not.
The resource is specifically tailored to BTEC Level 3 Business: Unit 20 Investigating Corporate Social Responsibility. However the questions could be amended to fit whatever you want from the case study.
This knowledge organiser and exam prep kit is aimed at students studying the Principles of Management unit on the BTEC L3 Business specification. It provides you with the following:
Introduction to the unit
Specification checklist with space to explain key terminology
Key notes from lead examiner reports, hints and tips
Breakdown of task weighting
Grade boundaries
This activity sheet has a scenario that puts the Boston Matrix into a business context. It allows the students to apply the concept of the Boston Matrix and investigate how this planning tool can help a business make marketing and business decisions.
The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy.
It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.