YEAR 12 (MEDIA EDUQAS LINEAR): Comp 1, Section A: Codes, Conventions of Charity Ads and Narrative

LESSON 6-8 (DOUBLE): This lesson looks at the codes and conventions of charity adverts as well as the narrative techniques used with the 'Watraid' advert and the 'Save the Children' advert explored in the end of Half Term assessment (See Lesson 4-5 in this series of lessons). Concepts and theories covered are:

-Plot vs Narrative
-Linear and Non-Linear Narratives
-Visceral and shock tactics
-Claude Levi- Strauss (Binary oppositions)
-Tzvetan Todorov (Five stages of narrative)
-Roland Barthes (Enigma codes)
-Vladimir Propp’s (8 spheres of character)

This lesson contains a lesson resource as well as references to literature to aide in student understanding. Moreover, it contains a differentiated H/W based on the challenge throughout the lesson. Students work together as well as independently to complete a series of task throughout the lesson. If they achieve all of them (based on the newfound knowledge learnt) they receive an hours H/W. If they fail, they get three hours worth of H/W.

This will be uploaded as a series of lessons on Component 1, Section A and will be part of a group of resources with different theories/terms as headings under each Exam Component.

This lesson is therefore Ideal for those wanting to Team Teach or teach Component 1, Sections A and B at differing times.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at A-Level, as a Two- Year Course. Moreover, each lesson has a task whereby students RAG (Red, Amber, Green) what they have learnt in the lesson against an Examiner checklist (Differentiation, peer assessment).

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.