pptx, 1.05 MB
pptx, 1.05 MB

in this presentation we cover:

The purpose of market research:
Methods of market research:
primary research: survey, questionnaire, focus group, observation
secondary research: internet, market reports, government reports.
The use of data in market research:
qualitative and quantitative data
the role of social media in collecting market research data
the importance of the reliability of market research data.

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