BTEC International Level 3 Business Unit 25: Relationship Marketing | Editable Student Workbook

BTEC International Level 3 Business Unit 25: Relationship Marketing | Editable Student Workbook
DESCRIPTION
A comprehensive and editable Pearson BTEC International Level 3 Business Unit 25: Relationship Marketing student workbook designed to support learners in understanding how businesses develop, maintain and manage successful relationships with customers and other stakeholders.
This structured, ready-to-use resource supports students throughout Unit 25 Relationship Marketing, combining key knowledge with activities that encourage application, analysis and evaluation in realistic business contexts.
The workbook is suitable for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation. The editable format also allows teachers to adapt activities and content to meet the needs of individual learners and classes.
KEY TOPICS INCLUDE:
• Relationship marketing
• Purpose and importance of relationship marketing
• Customer relationships
• Customer acquisition and retention
• Customer loyalty
• Customer satisfaction
• Customer expectations and needs
• Building long-term customer relationships
• Customer service and communication
• Customer relationship management (CRM)
• Relationship marketing strategies
• Customer data and information
• Personalisation and targeted marketing
• Digital relationship marketing
• Social media and customer engagement
• Stakeholder relationships
• Measuring relationship marketing performance
• Benefits of effective relationship marketing
• Business application, analysis and evaluation
• Assessment-focused BTEC activities
Ideal for students aged 16+ studying Pearson BTEC International Level 3 Business, as well as teachers looking for a structured and adaptable resource for delivering Unit 25 Relationship Marketing.
SEO KEYWORDS
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